Showcase: ‘Short Supply Chain 2.0 - Local and Digital’ enters second phase

News 8 June 2018
HAS University of Applied Sciences

"Information technology and data offer farmers new opportunities to connect with other parties in the supply chain and with customers."

The first phase has just been concluded and the second has already started: the partners in the ‘Short Supply Chain 2.0 - Local and Digital’ initiative are steaming ahead with, for example, 2 final-year projects from students from Geo Media & Design and Business Management in Agriculture & Food.

Shared services platform

HAS University of Applied Sciences, Geodan, ZLTO and Food!Up Brabant (Province of North Brabant) started the initiative in 2017, to support entrepreneurs in the short supply chain by successfully developing and getting the most out of their online market position. Central to this, is the development of a shared services platform, where the entrepreneurs can collectively launch their products on the market, for example. The platform can also offer them an advantage with respect to services for online and offline marketing, data, ICT and logistics.

Online Food Brabant

“Information technology and data offer farmers new opportunities to connect with other parties in the supply chain and with customers. They can also test ideas and design smart logistics plans.” This is what it says on the Onlinefoodbrabant.nl project website. “Datafication of the food supply chain can lead to new added-value propositions for farmers, as well as innovative distribution models, new demand- based and shorter sales supply chains. It can also help change consumer buying behaviour.” The shared services platform that is to be developed is actually an online testing ground, a concrete way of experimenting with these ideas. Read more