"Next food waves" at the HAS Food Experience 2025: these are the winning concepts!

Category Health

Concept: The Ti-Ta-Themed Branch Game

Explanation of the concept: 'The Ti-Ta-Theme Branch Game' contributes to knowledge transfer about (preventive) health in primary education. By working in an interactive way with the topics of nutrition, exercise, social and mental well-being, you create awareness at a young age. By creating a stable support base, you build a healthy generation.

Name: Floor Hermans

Education: Healthy Living

Jury comments: This idea is very well substantiated with good information, nicely worked out, from the passion of the student, who has already done a trial in primary education. Relevant because it is very important to steer towards a healthy lifestyle at a young age. The use of a robot is attractive to children but also part of the business case. Earning nice attention to visual aspects and things (emoticons), which is attractive to children. Also thought carefully about the connection with the conversation at home.

Category Production & Technology

Concept: Popeyes protein / decolorization of spinach proteins

Explanation of the concept: In the current food sector, the market is geared towards neutrally coloured, multi-purpose protein products of vegetable basis. Spinach protein, due to its green color, cannot contribute to this. By developing a theoretical

decolorization process, a multi-purpose, neutral-colored protein product can be made from spinach leaves.

Name: Anthony Burger, Laura de Kock, Teun Smulders

Education: Food Technology

Comments from the jury: Students covered all aspects of the production of neutrally usable vegetable protein production, and were able to give a good answer to all questions from the experts. The presentation of the three students was great, the story "came to us", it was a very energetic team and everyone complemented each other in a natural way. The project has a lot of potential impact given the imminent protein transition. And the market side/entrepreneurship was also well worked out. Finally, the students were also honest about the possible limitations of the raw material they had chosen themselves.

Audience Award

Concept: Juuls-Zatisfyer

Explanation of concept: The beer market feels unattractive to many women due to the predominantly male focus. There is a need for a beer that focuses on taste, style and experience, while breaking the stigma surrounding beer-drinking women. Under the brand name Zatisfyer, Juuls offers a floral-fruity specialty beer with a subtle pink color and edible glitter, specially designed for women. It combines taste, style and empowerment, breaking traditional beer norms and creating a visually appealing and unique experience.

Name: Julie van Dooren

Education: Food Innovation